Category: Advertising

Like in almost every other fields, trends have existed in web design. Trends have often altered the way sites are designed and have improved the user experience but some trends have also…

Retargeting is all the rage these days, and for good reason. Retargeting solves the problem of showing consumers your messages more than once. It’s a technique that continues to show promise, and…

Google has made some important changes to its Analytics system that will help normalize a lot of marketing lingo. Marketers need to be able to sense patterns in their work, and typically…

The world of mobile advertising is beginning to show more promise, but the market is still ripe for disruption. The birth of smartphones means newer ad sizes and formats that were previously…

This article was written by Ted Dhanik Devising the ultimate landing page requires thoughtful attention to the goals of your campaign, the potential benefits for the customer and frequent testing. Set a…

This article was written by Ted Dhanik When you’re working on a display advertising campaign, it can be hard to pinpoint what is working and what is not. One of the first…

Ted Dhanik is president and CEO at engage: BDR and serves as executive vice president of business development. He is in charge of strategic marketing, sales and business development, client relationship management,…

Ted Dhanik is chief executive officer of engage: BDR, an online media company founded in 2007. As co-founder and president of the firm, he is responsible for managing sales and business development,…