Let’s face it: no matter how many color, designs or images you add to the website you are designed, users will visit the site for information – that is usually conveyed through text.
By virtue of this fact alone, it should be clear enough that typography is an important aspect of web design that should an important priority for the web designer and that should be ignored, at any cost.
So, here are 3 Typography Rules that every Web Designer should be Aware of
Rule #1: Read the Text Yourself
Sometimes the text on a website and its design seems disconnected and in order to avoid this from becoming glaringly obvious to users, it’s a good idea to read through the text instead of copying and pasting it without any form of review. Reading the text can also give a designer an idea or two as to how content can be integrated into a site.
Rule #2: Keep Hierarchy in Mind
Several sites have text in much larger font than other blocks of text on the site itself. In fact, one font size can be used for the Headline of the page and can get progressively smaller as you move down to larger blocks of text. One reason why maintaining a hierarchy (of size and font type) when presenting text on a page is to direct the user’s attention to what you want them to read first.
Rule #3: Serif Fonts for Headings, Sans Serif Fonts for Blocks of Text
This is actually a consistent rule when writing business documentation, and there’s no reason why it should apply here.
In short, the rule is usually to use Serif fonts for Headings and as for large blocks of text, it’s preferred to use Sans Serif fonts to increase readability.