As a business owner, you have probably spent a lot of time trying to generate leads for your business. There are a lot of different ways to do that, but one of the most effective ways of generating leads is by using business cards. However, you cannot expect to use a simple business card and see positive results from it. Your business card needs to be something that stands out from other business cards and grabs the attention of the leads.
Business cards are often overlooked by leads because they are usually generic and do not contain any information that really gets the business to stand out. This can easily be fixed though. You are not going to want to hand out business cards that only contain the contact information of the business. Your potential leads need to know more about your business. Here’s how to make a difference when you use business cards:
Include a call of action on the front of the business card in the color red. This call of action should be something that gets them to turn the card over to view an offer on the back. The call of action should say something like “for a special offer, see opposite side.” Think about something that you can offer your leads that will make them want to use the services that your business has to offer. The reason why the call of action should be in red is because it interrupts your leads and gets them to focus their attention on what it says.
There is a specific formula that one should follow to achieve the best results and generate the most leads. The business card should interrupt, engage, educate and offer your leads. To do this, include a headline that really grabs their attention. You will also want to include a solution to a certain problem that you mentioned in the headline. The next thing to do is to include information on the business card that provides information about the solution to the problem. The last step is making them an offer that they will not want to pass up.
The most effective business card includes the normal information about the business such as the business name, contact information, and services offered. It should also include the business’s logo if it has one. At the bottom of of the card is where you will have the call of action that gets them to turn the card over to view the offer.
Your prospects are constantly bombarded with marketing messages on a daily basis. Marketing strategies that are not unique will almost always be ignored and tuned out. Creating a unique business card will intrigue most people and get them to want to know more about the business and the services offered.
Business cards are very small and cannot include all of the information you’d like it to include because there is simply not enough room. One remedy to that problem is to include a URL on the business card that takes the potential lead to a website that contains more information. You can also direct them to a video of an interview with you answering questions about the businesses and services.
There are so many strategies you can use to gain leads for your business, though why waste time and money on strategies that are ineffective? Business cards may have not worked for you in the past, but with this knew knowledge about the formula to use, you can create an effective business card that generates more leads than you ever have before. Make sure to follow all of the necessary steps for the best results. Make your business really stand out by creating a business card worth keeping!
Guest post provided by Peter Anderson of Biz Cards.