Headquartered in San Francisco, California, Yelp Inc. is a multinational corporation that works as an online guide. Primarily a business review site founded in 2004, Yelp now provide social networking features, discounts, and mobile applications. It has a rating system and uses tools to filter reviews that are controversial and subject to litigation.
Rules of Yelp are simple and you may want to submit your site to see whether it can work for you. A well-populated Yelp site could help improve your Internet marketing effort. Yelp listings works great on Google. Only thing is your business need to have physical location to get help from Yelp. One other thing is keep all your business related information current and accurate at all time. Yelp generates lots of reviews for you and it help you to get a better search ranking and visibility for Internet marketing. Positive reviews of your business could increase your position on search results. You may want to add photos, logo and other images to help promote your marketing effort as well as get a better search ranking. Keep close tab on your Yelp listing, since it could ruin your business due to negative and false reviews.