A new breed of datacenter technology startups that are faster than traditional products by Cisco Systems, Oracle, IBM, EMC, Sun Microsystems and many others are catching the market share rapidly. Within the last five years smaller startup companies are perfecting the datacenter technology more than the traditional behemoths. Their aim is to help big Web services companies such as Google help millions of customers faster. Their innovations include database software, servers, storage systems, switches, and security hardware. They are also expanding into ever increasing demand from cell phone users who demand on-the-go access.
The $100 billion data center hardware market is expanding rapidly creating a huge demand for software. In 2011, databases alone generated a $24 billion market. The aging net infrastructure, new wave of cloud computing, and burst of mobile equipment will create enormous demand for databases.
MemSQL, a San Francisco based startup is an example. It was started by two former Facebook engineers who left the company prior to its recent public offering. They took a chance foregoing the fortunes of Facebook IPO and took a risk of make it on their own. ServiceNow, Palo Alto Networks, Splunk, Infoblox and many others are considering going public in the near future.