Due to their specific connectivity to your site and competitive advantage, long-tail keywords or phrases are considered as a major force for attracting customers to a specific Web site. Long-tail keywords are highly targeted search terms consisting of three or more specific words that relates to the site. Many Web designers use them to attract buyers who are considered “late” in the buying process. What are these keywords that help a business to attract a buyer?
They are three or four words that are unique to a Web site. A consumer goes through a process starting with his or her awareness of a product, product information gathering, evaluation of alternatives, and make a decision to buy. Long-tail keyword helps with the last action where a customer makes a decision to buy. Using more specific and multi-word phrases helps with Google rankings than using generic phrases. Along with long-tail phrases a Web site should also carry pages of quality content more specific to the Web site, business or any other relevancy. Google usually tends to rank this information higher than other generic information. Make sure each page have a unique title, description Meta tag, header tag, long-tail keywords and quality content on each page.